THE LIGHT AND COMMERCE SITE IS LIVE! Visit it HERE.
I will be starting a brand new hands-on workshop in April called Light and Commerce. There are several things that make this workshop different. I wanted to do a workshop where I did more than just spout off knowledge that you as the attendee may or may not care about. I do have a set agenda but will also accept questions submitted to me in advance that I will use to custom-tailor each workshop to the needs of those attending.
If you’ve heard any of my recent podcasts or interviews various places online, you know that I have been saying it’s time to “sink or swim.” Times are tough out there, but for those who are wiling to work hard and be creative the rewards are plentiful. It doesn’t matter if you are a hobbyist, part-time pro or full time pro; if you are not currently happy with the level of knowledge and success in your career, this workshop is for you. My hope is that at the end of Light and Commerce you will be transformed in your imagination, inspiration, technical knowledge and business savy.
I am not a stuffed-shirt kind of teacher. I will lead you on this one-day journey with plain talk, straightforward answers and good old fashioned hard work. Like I said, this is for people who are serious about taking their career to the next level.
I named it Light and Commerce because the workshop is divided into 2 parts.
The first part of the day focuses on basic lighting and photography techniques that I use on every shoot. You will learn how and why I light the way I do as well as how to approach every shoot differently. Topics covered include: posing, using your camera to it’s full potential, soft light, hard light, natural light, strobes AND constant lighting, shooting tethered straight to the computer, plus everything that you as the students throw at me.
You as the attendie will not just watch, but will learn as you also shoot real models. I supply all the gear and lights, you just need to bring your camera.
The second part of the day (and into the evening) will focus exclusively on the business side of photography. I will discuss in great detail things such as: how to estimate jobs, how to hold and retain clients, catering, hair and makeup, location scouting, what exactly assistants do and why should never shoot without at least one and basically how to produce and pull off a commercial photo shoot..and much more.
Each workshop will be limited to specific number of people and will cost $450 per person for the first 3 cities I do them in. Parking is free and food and drinks, including lunch, is provided. So stay tuned for exact dates and details. In the mean time you can pre-register or ask questions by contacting me on the “Contact” page.
The Nashville workshops will take place in my studio in Downtown Nashville as well as outdoors (weather permitting.) Future workshops (which are in the works) will take place across the U.S. For information on hosting a workshop in your area contact me. Those hosting out town workshops can attend for free as well will receive a free one hour private business consultation from me.
