Archive for the ‘Business’ Category

Q&A Fridays

Wednesday, October 28th, 2009

qa_fridays

I get many emails every week from people who ask all sorts of questions pertaining to the how’s and why’s of photography and the photo business. So next Friday, November 6 I will feature a weekly post called Q&A Fridays.

How it works is; people email their photography-related questions to Kelli and we will go through and pick a few each week to answer right here on this blog.

By default we will keep your identity a secret unless you instruct us otherwise. You can also post your questions below in the comments section.

Feel free to ask anything technical, creative or business related. I have no secrets and will do my best to answer them in an honest, straightforward way.

Location Scouting without leaving home

Thursday, August 20th, 2009

I was reading an article in the latest Surfing Magazine about a contest that’s held where people use Google Earth to find the best undiscovered places on earth to surf. This led to me thinking about how amazing Google Earth would be to scout locations for photo shoots.

So I uploaded a quick video of how to use Google Earth in such a way. If anyone has any further suggestions or knows of other features that would be helpful, please post them in the comments.

Shifting Focus - A discussion of change with four successful Tennessee photographers!

Wednesday, July 22nd, 2009

On July 23 I’m hosting an event at my studio for the Tennessee chapter of ASMP. I will also be one of four photographers who will be speaking on a panel. From the ASMP web page:

“…a discussion among four successful Tennessee photographers who reinvented themselves and discovered a new way of doing business. This will be a panel discussion on how each of these successful photographers started in one area and evolved into another. They will talk about their road to change, share their work and answer your questions. If you are in the process of change, considering change or reinventing this meeting will open your mind to possibilities for your future!”

I hope to see you there this Thursday at 6:30 for the social and 7:00 for the panel discussion. For more information click here.

IMO, Photographers web sites built in Flash=FAIL.

Saturday, July 11th, 2009

I love to visit other photographers web sites and I love to critique them to myself. I’m very proud of mine and when I set out to have it redesigned I had a few goals in mind (speed, load-time, functionality, mobile compatibility, etc.)

The one thing I knew that I did not want my site to be was a Flash site. IMO, Flash web sites are slow, take up resources on a persons computer, not very SEO-friendly, images/pages can’t be bookmarked in the browser, etc.

My web site is 99.9% html. The only Flash is on the front page to make the grey bars fade in and out. It’s not even needed and if you go to my site on a non-Flash enabled device the site still works the exact same way.

The reason I say all of this to you, fellow photographers, is this. I just bought my first iPhone, the new 3GS. It’s a great phone and I find myself using it way more than I thought. I use it waiting in line, at the airport, around the studio and home, sitting on the toilet (sorry) and sometimes even when I’m in front of my computer.

As I’ve been using it I’ve become extremely frustrated by the inability to view photographers web sites built in Flash. Let me give you a typical scenario. But let’s pretend that instead of me it’s a Photo Editor, Art Buyer, Creative Director or other potential client using the iPhone.

I’m sitting at the airport waiting for my flight, at a coffee shop, on the toilet, etc :) I’ve got time to kill so I break out my iPhone and log onto Twitter, Facebook or a favorite blog. A cool sounding link on one of those takes me to a photographers web site. I go there to discover some new talent and the I get a icon saying I can’t view the site because it’s in Flash. I leave the site and may never go back and check it out because I’m probably not going to take the time to write it down. I’ll just move on to another link.

I don’t have any graphs or charts to support the amount of creative execs who use iPhones, but almost every client I’ve shot for in the last year has one and uses it constantly. These are busy people. If they can find a good photographer while waiting in line at Starbucks they’re pretty pumped.

I listen to and read a lot of interviews with photo buyers and they all say they get around 100 emails or more every single day from photographers who want to show them their sites. Many say they can’t look at all of them and on some days they’re so busy they just come in and delete all 100 without even opening them.

If you can increase your chances of catching their eye while they’re getting their morning coffee, then you’re one ahead of the rest. But if they’re standing in line and click on the email you’ve sent and it takes them to a Flash site that they can’t see….well, you’ve just wasted what might be the only opportunity you could have had with them.

So it’s my humble opinion that Flash sites=FAIL if you’re a photographer.

New interview up.

Tuesday, April 7th, 2009

There’s a new text interview with me up HERE. Lawrence Atienza asks quite a few questions I do my best to answer them.

Rethinking my thoughts on an Art Czar

Monday, January 19th, 2009

There’s been a lot of talk lately about Obama naming a Secretary of the Arts to his cabinet. It’s an idea that Quincy Jones has been trying to champion for years. Obama seems to be the first president who would maybe take the idea seriously. I mean that in a positive way. He seems like a President that probably truly appreciates the arts.

There is an online petition to try and persuade Obama to appoint such a person. At first I thought “what a great idea” and I signed the petition. But now I as I think it through, I think it would be a big mistake.

The idea that this Secretary of the Arts, or Art Czar as I’ll call him/her, would be a champion for the arts is a little naive and a lot scary. Anytime the government takes a role in something it always seeks to regulate it. If an Art Czar were to be named and this person’s job was to oversee the funding, regulation and education of the arts it would result in a government viewpoint on art.

I’m a registered independent and lean towards the opinion that anything the government touches it ruins with bureaucracy and well, politics. Right now artists enjoy the first amendment to express their points of view freely and openly. The last thing we need is the federal government stepping in and regulating and defining art.

it’s my opinion that the government should stay as far away from the arts as possible. I can just see the new breed of lobbyists: art lobbyists, trying to pervert and influence policy makers with their own personal and corporate agendas.

if you know anything about the government and how corrupt policy making can get, you know we’d have all sorts of big business trying to influence the laws pertaining to art in this country. I may be slightly paranoid or overreacting but if I am I don’t think it’s by much. I’ve lived long enough to see the federal government grow beyond anything we ever expected to the point of intrusion into our lives.

I shared some of these concerns to some people and a fellow photographer said the following:

- France values its artists and art culture enough to allow them to collect unemployment if they sustained a minimum amount of working days as an artist in the past.

To which I replied “unemployment is meant to help those who lose their jobs. why should the government pay self-employed people money due to their business failing? I really don’t see the government’s job being to bailout every failing business like it’s doing now: GM, banks, and now artists?”

It’s a tricky one, the position sounds like a help to artists, but can you really think that creating a new cabinet level position (using who knows how much of our tax dollars) will benefit the average self-employed artist while maintaining the freedom from government interference and free speech we so enjoy now.

Just my 2 cents

David on Blog Talk Radio this Thursday

Wednesday, January 14th, 2009

My post about facing the tough times ahead has gotten great feedback from all over. One such place is over at Blog Talk Radio. Join me this Thursday, January 15 at 2:00 (CST) as I’m featured on a call-in radio show with me on the very topic.

Listen here

Great interview to shed light on the hiring process

Friday, January 9th, 2009

PDN has an interview with Marcia Minter of L.L. Bean. If you’re clueless as to what the process of hiring a photographer looks like from a client’s end, this is a good read. Every client is different but I see a lot of common threads with Marcia’s process.

For photographers in these troubled times.

Thursday, January 8th, 2009

I wanted to give some people an encouragement combined with a reality check.

With this economy that we will have for the next 2-3 years, I’ve made some changes to my life/business. I’ve dedicated the next year to revamping my business. I’m taking a full year and will be going through my process, workflow, vision, shooting style and everything that makes my business. From how I pre-produce a shoot to how I archive my files when it’s done. No system will go untouched.

I am financially ready to take the hit for the next couple of years. I have no choice, so I’ve put a few things in place to ensure my survival. In the meantime I think it would be good for all of us to take a good, hard and honest look at what we do and how we do it. How can we not only become more efficient but more creative.

Creativity and new ideas are the only things that will win out in this new economy. Those who cling to mediocrity will sink to the bottom and be run out of business. I anticipate many, many photographers will go out of business in the next couple of years. I do not plan on being one of them.

So for the next year I will purposefully shoot better than I’ve ever shot, tweak and fine-tune my personal shooting style and put all the systems in place marketing and otherwise that I have let slide before. I’m giving myself a year to do this and if I shoot every day, every week or just every month, I know at the end of the year I should have all of my ducks in a row better than ever before.

It’s time to ramp it up people. Sink or swim.

Brand New Lightsource Interview

Wednesday, October 29th, 2008

I have been invited back to do another interview for the Studio Lighting Podcast Lightsource. I’ve been told by several people they enjoyed this one more than the last one. If you’ve ever wanted to peek into my brain to see how I work, this is your chance.

Listen or download HERE.